
Positioning: A 1981 Classic That Still Packs a Marketing Punch
Before SEO, before branding agencies were everywhere, and before digital disruption upended the business world, there was Positioning: The Battle for Your Mind. Written by
Here you will find work written by Brad G. Philbrick, and his associates.

Before SEO, before branding agencies were everywhere, and before digital disruption upended the business world, there was Positioning: The Battle for Your Mind. Written by

Do the time-tested principles still apply in this day and age of popular cliches like “servant leadership,” “authenticity,” and “emotional intelligence”? Looking through my library’s

by Brad G. Philbrick For anyone trying to make a career pivot into professional writing—whether content marketing, technical writing, or medical communication—one thing becomes painfully

Listening has become a silent superpower in a world of distractions, views, and advice. First published more than 35 years ago, Kevin J. Murphy’s Effective

I came upon Dr. Bob Froelich’s book Where the Money Is: How to Spot High-Growth Stocks and Big-Payoff Opportunities buried behind the many newer books

When Michael J. Behe published Darwin’s Black Box in 1996, he opened a new chapter in the evolution debate—not with fossils or geology, but with

1982 Joel Garreau published The Nine Nations of North America, dividing the continent into cultural and economic “nations.”Montana, along with much of the interior West,

In 1982, Joel Garreau’s groundbreaking argument that North America’s divisions are more cultural and economic than political still resonates today. As we approach the forty-year

In 1989, management thinker Peter Drucker published New Realities, a book that didn’t just reflect on the present—it charted the contours of the future. Nearly

Twenty-five years ago, the book ‘Future Wealth’ by Stan Davis and Christopher Meyer made a bold claim that is still relevant today: a radical realignment
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